Payment Acceptance Solutions for Your Business




Gift cards represent a compelling opportunity for your business. First launched in 1995, gift cards
effectively replaced paper gift certificates as a much more efficient solution for merchants.

How Gift Cards Help Your Business
  • Additional revenue from “uplift”upon card redemption
  • Higher margin purchases
  • Increased customer loyalty
  • Increased brand exposure
  • Reduced cash returns
  • Interest from outstanding balances
  • Lower administrative costs
  • Easy online reporting
  • Real-time activation and processing at the point-of-sale
  • Increased security
Contact us today to see how we can help you set up this great revenue generating program!!


Help end bad gift giving and increase sales!!


Potential Revenue Opportunity


This example illustrates the potential revenue you
could realize through a gift card program. It is not
necessarily representative of every merchant.

Gift Card Costs (for one store location):
Card Cost ($1.00 x 1,000 cards)              $1,000
Transaction Fee of $0.50 x 2,500(1)        $1,250
In-store Merchandising Materials             $100
Program Set-up Fee                                 $250
Total Cost                                                 $2,600

Results (for one store location):
Average Sales(2)                                     $35,500
Uplift(3)                                                    $10,000
Average Gift Card Sales                           $45,500

Less
Cost of Goods Sold (100% mark-up)        ($22,750)
Total Gift Card Costs (from above)           ($2,600)
Net Profit                                                  $20,150

In this example, a merchant can realize nearly eight times return on investment.

(1) Transactions = number of cards x 2.5 transactions per card.
(2) $35 per card x 1,000 transactions.
(3) Consumer spends 30% more than the value of the card ($35 x 30%).